I’m sure you can recognise that selecting someone to build a dental website for your dental clinic can be very difficult. Some might even say it’s as bad as a toothache (I’m going to avoid the jokes here).
When it comes to getting a dental website design for your company, there are a few different options.
In this post, to get the best offer with your budget, I will tell you exactly what you will need to know for your Dental SEO.
What does a dental website cost?
No one wants to pay more than they have to for a service.
Yet web design projects can be difficult to manage and easily run over the budget. You can get websites costing none, and you can get websites costing $5000 to $15000 AUD
Another challenge your face is that you would believe that the more costly the web design would be, the better the quality, but you would be wrong in certain instances.
But don’t worry, you’ll have enough details by the end of this blog to know what step to take next to get your dental company a new website.
What is the design price of the average dental website?
Price for dental web design
You can set up a dental website for under $250 at the basic level. You could employ a freelancer from the Philippines, and they will happily put together a website that will look okay, and if they know your website address, it will help your visitors to find the details they need.
The issue above is that low-pay developers don’t write really good code in my experience. I’m sure now that there are plenty of developers out there who would love to prove me wrong, but you get what you pay for in my experience.
Low-paid developers write code that is low quality. It’s very messy the code they write, and what that means to you is that the website can load slower than it should.
For your clients, a slow website is not nice, and Google would penalise your website for being slow and, for this reason alone, will rate your competitors above you.
If your practice is legitimate and you want to expand your company, do not employ a low-paid developer.
Freelance Website design for dentists
If your budget is small, but you still want your dental business to have a good website, a freelancer might be a good option. I freelanced for several years before starting Weeare, collecting some important skills along the way.
Personally, I know some very good developers and freelance designers.
The cost of a freelance designer can vary considerably. Such rates for freelance website designers that I have seen over the years will be:
- $700 (just starting out) for a small site.
- $1000 – $1500 (experience 2-3 years)
- 2500 GBP+ (5 + years of experience)
If you agree that your budget would not surpass $2500, a freelancer might be a perfect option for your dental website (but don’t make up your mind yet), just make sure you check out their previous work and client testimonials so that you shouldn’t get any unpleasant surprises.
If they are made by a small agency, what do dental websites cost?
A small agency is the next step up from a standalone freelancer. Typically, a small organisation hires a few staff members who work in several different fields, such as design, growth and marketing.
When you want to keep it under one roof, a small agency might be a good option for your dental practice. For instance, if you wanted to employ a freelancer as above, you would need to hire two freelancers, one to design and one to build your website, and you might also want to hire a third to help market your website.
Our search engine optimisation advisors can also make sure that your website is configured for search engines to be found. A small design agency’s typical cost of a dental website will be about $5000 to $15000 AUD.
Cost of dental website design vs Goals
Ultimately, dental web design costs will depend on the quality of service you need, the expertise of your marketing experts, and the objectives you want your new dental website to accomplish.
Take two separate dental practises and compare their websites, for example.
The number 1 dental practise is a dentist who has been around for 15 years and doesn’t have much room to grow any bigger. For dental practise, the acquisition of the number one patient may not be the number one purpose.
The number 2 dental practise may actually want to upsell its existing patients. You would like your website to be designed to collect information about your current customers and then market it to these individuals through email marketing.
The number 1 dental practise web design expense will be about $3000-$4000.
However, dental practise number 2 is maybe a brand new practice. Their focus will be on attracting new patients. Dental practise number 2’s web design costs will be much different.
In order to acquire new customers, dental practise number 2 would need a website to be designed, and the site would also be designed in a different way. For example, for additional search engine traffic, they may want to integrate a blog into their website. The website would also have to be search engine friendly and additional services such as search engine marketing, and social media marketing would also need to be carried out.
In the above example, search engine marketing and social media marketing will be important and rough costs for both services can start from $200 a month and, depending on the competition, go all the way up to $1000+.
Are you underpaid on your website for dentistry?
Look at the websites of your rivals, and if they appear on the search engines before yours, then there is a fair chance that they have invested time and money getting their websites there.
You’ll need to spend more than a couple of hundred pounds on a website to beat your rivals in the search results. If you don’t, I wouldn’t expect to appear on the search engines above these people, and I wouldn’t expect to take clients from them because they’re going to pop up every time before your company.
If you can not afford to spend a few thousand pounds for your dental business on your website, then before you can, I would suggest saving that cash. If invested in the correct location, the expense of a dental web design is well worth the investment. Underpaying for the construction of your website would probably leave you disappointed in the findings of your online presence.
For your dental web design, are you overpaying?
If you are a franchised dental company with several different locations and treatments, I can not justify spending more than $ 10,000 on web design initially.
If you are searching for dental marketing services, then before you establish a relationship with them, I would also not suggest investing more than a few thousand per month with an agency. Start smaller and then, as you start to get results, increase your budget.
In my personal experience, you should be more than competitive to get started with online marketing strategies such as SEO and social media marketing for a cost of $ 500 a month.
Price of dental website creation
Look at the websites of your rivals and determine whether they look well-made. Then remember how old the organisation is and how long the website has been alive. If the website looks well made, the company has been around for years and so has the website, the chances are that it will take a little effort to outrank the results page of the search engine.
Now you should have a better understanding of “the price of dental websites.” If you’re confused about something in this post, or you would like to talk to us, then drop us an email, and we’ll help the best we can.
Please feel free to contact us at 0424 080 079 if you have a project in mind and want to find out how to get a responsive mobile and search engine-friendly website for your dental practice.